The Myth of Charging What You're Worth

Understanding the Mindset

Let’s be real—many of us have bought into the idea that charging “too much” for our products or services somehow makes us less caring or spiritual. You might tell yourself, “I just want to help people,” or “I’d do this for free if I could.” I understand this mindset. It’s your calling, and you genuinely love what you do.

You may feel that putting a high price tag on your work makes you seem greedy or inaccessible. The last thing you want is to turn people away because of money.

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Why You Feel This Way

This mindset often stems from compassion. You’ve witnessed the health disparities in our communities, and you know how much people are struggling. You want to be the person who makes holistic healing accessible. You might even feel guilty charging what feels like a “high” price because you think it’s selfish or out of reach for your clients.

But let’s get real for a moment—how is this serving you or them?

The Harm of Undervaluing Yourself

When you undercharge or work for free, you end up running on fumes. You take on more than you can handle, your resources get stretched thin, and you start feeling resentful or burnt out. Guess what? That’s not helping anyone.

When your prices don’t reflect the value of your work, your clients don’t take you or your products seriously.

Think about it: if you’re giving away your services for pennies, how can they believe in the transformational power of what you offer? It’s a disservice to them because they’re less likely to commit to their healing journey if they don’t feel invested.

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Here’s the Truth

Charging what you’re worth isn’t selfish—it’s necessary. When you price your products and services appropriately, you create the space to serve from a full cup. You have the resources to invest in better tools, expand your education, and improve your offerings. This means you can provide even greater value to your clients and reach more people in need.

Let’s not forget: when your clients pay a fair price, they’re more likely to commit. They show up differently when they’ve invested in themselves. You’re not just charging for your time or your herbs—you’re charging for the transformation, the years of learning, and the expertise you’ve poured into your craft.

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How to Shift Your Mindset

Start by reminding yourself that you’re worthy of abundance. Reflect on the countless hours you’ve spent perfecting your craft and the lives you’ve already impacted. Write down the value your products or services provide—healing, clarity, empowerment—and remember that these outcomes are priceless.

You can still give back without undervaluing yourself. Offer sliding scale options, scholarships, or free resources like guides or videos for those who truly can’t afford your services. But for your core offerings, stand firm in your pricing, knowing that this allows you to show up as the best version of yourself.

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Taking Action: Building Your Business

Now that you’ve reflected on the truth about charging your worth, let’s take it a step further.

I know you’ve got the heart to help, but it’s time to equip yourself with the right strategies to grow your business without feeling guilty about pricing.

The truth is, when you’re not charging enough, you’re not giving your best. You’re holding yourself back, and you’re keeping your healing gifts from reaching more people who need them. But with the right mindset, the right tools, and the right support, you can build a business that honors your worth and transforms your community.

That’s exactly why I created the 7-Day Herbal Business Challenge. In just 7 days, I’ll walk you through the process of confidently setting your prices, building a business that reflects your value, and creating the freedom you deserve.

What You Will Learn

You’ll learn how to:

• Develop a pricing strategy that reflects your expertise, your time, and your impact.

• Create a business plan that allows you to serve more people—without burning out.

• Market your products and services in a way that draws in clients who are ready to invest in their healing.

  
  

This challenge is not just about numbers; it’s about changing the way you see yourself as a healer and business owner. If you’re ready to step into your worth and stop undervaluing your gifts, this is the challenge that will set you on the path to success.

Click here to join the 7-Day Herbal Business Challenge and start building a business that serves your clients, your community, and YOU. Let’s make this happen!

Don’t wait—your growth starts now.

Talk soon,

KhadiYAH