5 Mistakes New Herbal Entrepreneurs Make (and How to Avoid Them)

KhadiYah Preciado
Jun 22
4 min read

Starting your herbal business is a beautiful calling. You're not just mixing herbs—you’re restoring homes, reviving traditions, and answering a need our communities have been crying out for.

But let’s be honest: running a healing business takes more than just good intentions and a shelf full of jars. There are some common mistakes that trip up new herbal entrepreneurs—and they don’t come from laziness or lack of passion. Most of the time, they come from trying to do it all or serve everyone without a solid plan.

Let’s walk through five common mistakes and how to avoid them, so you can build something that lasts—and honors both Yah and your assignment.

And if you're serious about building a profitable, Yah-honoring herbal brand, you’ll want to plug into the Herbal Business Vault—my business membership designed for herbalists who want real clarity, traction, and income from their calling.

Trying to Please Everyone

Undercharging Your Worth

Ignoring the Business Side

Overcomplicating Your Brand & Products

Neglecting Community and Feedback

1. Trying to Please Everyone

One of the fastest ways to burn out? Trying to be the healer for everyone.If you’re making something for every problem, every person, and every trend, it’s easy to lose your way. Confused brands don’t sell. People need to know exactly what you do and who you serve—or they’ll keep scrolling.

Instead, focus on your unique lane. Maybe it’s womb wellness. Maybe it’s emotional support for caregivers. Maybe it’s herbal healing from a biblical perspective. When you go deep instead of wide, you become known for something. That’s when your business starts to grow.

Actionable Step: Write down three focus areas you truly care about. Pick one as your starting point. Let your offers, your words, and your packaging speak directly to that niche.

📦 Inside the Herbal Business Vault, you’ll get guidance on how to define your niche, create your herbal message, and attract the right customers—without guessing.

2. Undercharging Your Worth

It’s easy to underprice when you’ve got a giving heart. You just want people to heal, right? But constantly undervaluing your time, skill, and ingredients doesn’t bless anyone—it just burns you out.

You can serve your people and still be a good steward of your business. Right pricing allows you to buy higher-quality ingredients, design better labels, invest in education, and stay in this work for the long haul.

Actionable Step: Add up the real cost of your time, herbs, jars, packaging, and shipping. Then add a fair margin. Write a “pricing reminder” and keep it in your workspace: My work is valuable. I price from wisdom, not worry.

📦 In the Herbal Business Vault, we walk through herbal pricing, customer psychology, and how to stop second-guessing your value. You’ll get pricing templates that actually work.

3. Ignoring the Business Side

You’ve got the gifts. You’re mixing, bottling, and blessing people with your creations—but behind the scenes, things are falling apart. No records. No receipts. No follow-up. It happens.

The problem is, when the business side is ignored, stress creeps in. Whether it’s running out of jars during a holiday rush or forgetting which batch you used that dried calendula in—disorganization costs time, money, and peace.

Actionable Step: Set aside a weekly “CEO hour.” Use that time to track expenses, check inventory, review what sold well, or update product info. This one habit will change everything.

📦 The Herbal Business Vault includes business checklists, templates, and legal basics so you’re not left Googling everything at 1AM. We help you build order and flow into your business.

4. Overcomplicating Your Brand & Products

We all love herbs. But that doesn’t mean you need 40 products, 6 label designs, 12 scent options, and a new product launch every week. It’s too much. People will love you more when they can understand you—and that means keeping things simple.

Start with a few products that truly represent what you stand for. Build your name around those. Once you’re known for them, then you can expand.

Actionable Step: Choose 2–3 products or services that reflect your purpose. Focus your labels, your website, and your packaging on those items. Let your audience fall in love with the core before you add more.

📦 Inside the Herbal Business Vault, I teach you how to build your product line step-by-step—without confusion or waste. You’ll also get design tools and brand strategy workshops.

5. Neglecting Community and Feedback

Your herbal business isn’t just about the products—it’s about the people. If you're not asking for feedback, responding to messages, or listening to what your customers are saying, you’re missing the chance to refine what you do.

Actionable Step: Create a simple feedback form (or just post a poll!) asking your audience what they love, what they’d like to see more of, and how they’re using your products. The answers will shape your next best offer.

📦 The Herbal Business Vault includes training on community building, customer retention, and even setting up feedback systems that don’t feel awkward or spammy.

If you’ve made any of these mistakes, don’t beat yourself up. Every herbalist who’s ever tried to sell something has. But now that you see them, you can start moving differently.

You don’t have to figure this out alone. And you don’t have to keep throwing herbs at products without a plan.

📦 Join the Herbal Business Vault and get real support building your herbal business with structure, strategy, and shalom. Inside, you’ll find: